TJA Strategies

Social Media Management in Philadelphia

SHOW UP CONSISTENTLY ON SOCIAL

Our social media marketing and management services help Philadelphia businesses show up consistently where their customers spend time. Our team plans, creates and posts your content: a calendar built a month ahead, on-brand posts across Facebook, Instagram, TikTok and YouTube, community management and a monthly report. You review the calendar before anything goes out.

It works like having a social media manager on your team without making a hire.

Two marketing professionals collaborating at a desk with laptops, discussing social media strategy and content planning in a bright modern office.

WHY DOES SOCIAL MEDIA MARKETING MATTER?

Customers check a business’s social profiles before they call, the same way they check reviews. An active, well-kept presence shows them the business is open, responsive and good at what it does.

Regular posts and replies on Instagram, Facebook or TikTok also build trust over time. People buy from businesses they recognize, and social media keeps yours in front of them between purchases.

WHAT DOES SOCIAL MEDIA MANAGEMENT INCLUDE?

Consistent content, written for the customers you want to reach.

Platform Audit & Insights

We review your current profiles to find what is working, what is missing and where to grow.

Audience & Competitor Analysis

We look at who your customers are and what similar businesses post, so your content stands apart.

Content Planning & Strategy

We build a monthly content calendar around your goals, your audience and your brand voice.

AI-Powered Workflow Automation

We use AI tools to speed up planning, scheduling and reporting, with our team reviewing everything.

Paid Social Advertising

Ad campaigns on Facebook, Instagram and TikTok that reach new customers beyond your followers.

Engagement & Performance Tracking

We track comments, messages and results, and adjust the plan each month.

PAID SOCIAL ADVERTISING

Organic posts reach the people who already follow you. Paid social advertising puts your business in front of new customers on Facebook, Instagram and TikTok, targeted by location, interests and behavior.

Our team builds the campaigns, writes and designs the ads, and reports each month on leads and cost. You set the ad budget and approve the campaigns before they run. Paid and organic work best together: organic content builds trust, and ads bring new people to it.

PARTNERING WITH TJA STRATEGIES

When you work with TJA Strategies, social media is part of your overall marketing plan. We focus on content tied to your business goals and written in your brand voice, and we measure it by engagement and leads.

We work with your team. You provide photos, news and feedback, and we make sure social supports your SEO and content. Social also pairs with reputation management, since reviews and social profiles are where customers decide whether to trust you.

START WITH A FREE AUDIT

Our team will review your social profiles and online presence and show you where the biggest opportunities are.

What Clients Say About TJA Strategies

Rated 5 stars by our clients

★★★★★Google

T.J. was wonderful to work with. He took a close look at my website and social media accounts and identified exactly where things needed improvement, including a lot of inconsistencies across platforms that he helped me fix so everything finally matched. He was patient and generous with his time and expertise the whole way through. It's only been about a week since we made most of the changes and I'm already seeing a noticeable difference in activity. I can't wait to see the impact on my business long term. I can't recommend TJA Strategies enough!

Rebecca W.
★★★★★Google

I can't say enough good things about TJA Strategies. We just got 4 website orders in a single week - something that had literally never happened for us in an entire month before working with him. TJ really knows his stuff, communicates clearly, and treats your business like it's his own. If you are looking for SEO help on your website, he is the best!

Gabrielle W.
★★★★★Google

I cannot say enough about TJA Strategies and recommend them enthusiastically for anyone needing expertise in marketing and website development. They readily upgraded portions of my website that I had been trying to improve for well over a decade. No one else I sought was able to do what TJA Strategies did without fail. I am delighted. Dr. Norman Smith, President Emeritus of Wagner College and of Elmira College. Past President of Suffolk University Boston and Richmond University London, England.

Norman S.
★★★★★Google

TJ is extremely knowledgeable and did a great job showing us what SEO really has to offer. He helped us identify opportunities we were completely missing and set us up with a much stronger SEO foundation. Easy to work with and very informative throughout the process. Highly recommend.

Office Manager
★★★★★Google

I had an excellent experience working with TJA Strategies. TJ is incredibly collaborative and truly takes the time to understand your business and goals. What really sets him apart is his commitment to education… he doesn’t just execute a strategy, he explains the why behind it so you’re set up for continued success long after the contracted time ends. TJ also takes real ownership in the businesses he partners with. He treats your brand like it’s his own, which shows in the level of care, strategy, and follow-through he brings to the table. If you’re looking for a marketing partner who is invested, knowledgeable, and genuinely wants to see your business grow, I highly recommend TJA Strategies.

Beth S.
★★★★★Google

We’ve had an awesome experience working with TJA Strategies. We brought T.J. in to help improve our SEO, increase visibility, and make sure more people were actually finding us online. Not only did we accomplish that, but we also gained a much clearer picture of who our audience is and what they’re looking for when they land on our site. T.J. helped us tighten up the backend of our website, streamline our content, and stay consistent with what we publish—all of which has started driving real results. One big takeaway he shared early was that SEO isn’t instant. It takes time, patience, and the right strategy. He was always there to help focus us on the data, track progress, and use that information to make calculated decisions. The digital world can feel overwhelming, but having someone with tons of experience who actually knows how to navigate it (and can explain it in a normal, human way) makes all the difference. I highly recommend TJA Strategies to any business looking to level up their online presence.

Justin B.
★★★★★Google

Working with TJA Strategies was a great experience. TJ went out of his way to do a complimentary SEO audit for my photography site, and the advice was both practical and easy to act on. He pointed out what was already working, like branding and design while also giving me simple fixes that could make a big difference, like adding more written content, optimizing images, and making my contact info easier to find. What I really appreciated was how clear and approachable his feedback was it felt like genuine guidance, not just a sales pitch. If you’re looking for someone who knows their stuff and actually cares about helping you grow, I’d definitely recommend TJA Strategies. Looking forward to engaging with TJA as soon as I'm ready to launch!

André G.
★★★★★Google

TJ is incredibly responsive and knowledgeable. He’s made drastic improvements to the SEO side of our website and helped create and implement a strategy for social media engagement. So grateful.

James S.
★★★★★Google

We've had a great experience working with TJA Strategies. We brought TJA on as a consultant to assist in better optimization, conversion and just get more eyes on our brand. Not only did we achieve this but we developed a better understanding of who our customer was and where they are coming from. We learned how to better allocate our marketing dollars to ensure we are getting the best bang for our buck. I learned that SEO takes time to see results. TJA encouraged our team to "trust the process" and put in the time, effort and together do the due diligence in analyzing the analytics. The internet is a wild place. All the tools are there to help your business and bringing on the right strategist to help understand how to use and optimize them is key. I highly recommend TJA and his team.

Liza B.
★★★★★Google

Exceptionally personalized and attentive service. TJ has helped educate me about a world I knew next to nothing about and is helping me take big strides with my coparenting education business. Strong recommend to bringing him into your professional support team!

Alec B.
★★★★★Google

Having TJ on my side with helping my business grow has been fantastic. I highly recommend his expertise for any business looking to grow.

Joe C.

FREQUENTLY ASKED QUESTIONS

Social media lets customers see the people behind your business and talk to you directly. A steady presence builds loyalty, gives you customer feedback as it happens and sends interested visitors to your website.

Cost depends on how many platforms we manage and how often we post, so we do not publish a single price. Contact us and our team will put together a quote for your business.

Online reputation management is the work of monitoring and improving how your business appears online. It includes requesting reviews, responding to them and addressing customer feedback. See our reputation management service for how we handle it.

It depends on where your customers spend their time. We look at the full range of channels, from established platforms like Facebook and LinkedIn to faster-growing ones like TikTok, and focus on the ones most likely to reach your customers and bring a return.

Organic social media is unpaid posting and interaction with the people who follow you. Paid social media is advertising that reaches people beyond your followers. Organic content builds trust over time, and paid campaigns reach new customers faster.